Client: Satorie Lawrence
Projects: 2024 -2025
Brand Strategy & Identity Design
Satorie Lawrence, founder of Snack Box, approached me with a clear vision: to grow her food delivery service into a vibrant, community-focused food truck business. After an in-depth discovery session and follow-up strategy questionnaire, I developed a tailored brand strategy that defined her mission, brand voice, and positioning.
The visual identity was designed to reflect the brand’s personality—elegant, vibrant, and fun. The final logo features a stylized food tray, a nod to the brand’s roots in delivery and its future in mobile service.
Client: Claudette Baisden
Projects: 2020 -2022
Logo Design, calendar design/layout and promotional prints
Claudette Baisden approached me with a personal project to promote Bermuda’s local thrift stores, featuring styled looks using only secondhand pieces—with herself as the model for each month. With full creative direction, I led the layout and visual design of her calendar, selecting a soft watercolor border effect to complement the nostalgic and artistic tone of the imagery. Each photo was carefully edited and resized to create a cohesive, themed visual story. I also built an automated layout system in InDesign to streamline the calendar’s production.
Impressed with the final result and fast turnaround, Claudette later returned for a logo redesign for her Airbnb. We incorporated a nearby lighthouse into the final design, drawing inspiration from her home's proximity to the landmark and its popularity with local tourists.
Client: Eugene Young
Project: 2020
Logo Design
Eugene Young, distributor of the all-natural supplement Wild Apan, approached me to create a logo that reflected the product’s healing and nourishing qualities. The design was intended for immediate use on a sponsored marketing product, with plans to carry it into future branding efforts.
I developed three distinct logo variations, including a simplified wordmark for flexible use across social media and other digital platforms. The earthy color palette was inspired by the product’s main ingredient and its natural roots—emphasizing health, purity, and balance.
Client: Lisa Swan
Project: 2018-2019
Logo Design
Lisa Swan, an educator and life coach, launched a coaching practice focused on supporting women in their personal growth journeys. She approached me to design a logo that could reflect a range of ideas—transformation, clarity, and inner strength.
To meet that challenge, I created two visually linked logo variations and a wordmark. The primary logo features an intertwining circular motif, symbolizing the interconnectedness of mindset and personal growth. Each design element was crafted to give Lisa flexibility across digital and print platforms while maintaining a cohesive visual identity.
