Design requirements were to create a design that conveyed an emotion/feeling only using typography. I chose to recreate some of Alfred Hitchcock movie posters. With the Vertigo movie poster I wanted it as minimal as possible while convey the feeling that the main character felt throughout the movie. That is why I created a text effect so the title of the movie looks extremely blurry.
The text effect I used on the movie poster The Birds was representative of the birds scratches, and the splattered blood they caused after their attacks.