Be curious. Read widely. Try new things. What people call intelligence just boils down to curiosity. - Aaron Swartz
I’m Erin, a Brand Consultant & Designer based in Bermuda. I help businesses create brand identities rooted in strategy, purpose, and visual clarity—so they can grow with intention and show up with confidence. My focus is on building branding that goes beyond the logo. I guide clients through brand strategy, voice, messaging, and identity development, with a strong emphasis on storytelling and business alignment.
Whether it’s a complete rebrand or creating supporting digital assets like templates, packaging, or motion graphics, every solution is backed by thoughtful strategy. My design philosophy is concept-led and results-focused—every element is crafted to communicate clearly and meaningfully. I don’t just make things look good; I make sure they work. Outside of branding, you’ll likely find me on the tennis court or at a paint & sip with my girls (these are truly underrated—consider this your sign to try one!).
MY PROCESS
Discovery – Understanding your business, goals, and audience
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Research – Competitor insights, industry benchmarks, and user behavior
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Strategy – Crafting your brand foundation: voice, values, positioning
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Creative Direction – Moodboards, messaging, and conceptual development
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Design & Identity – Logos, systems, and digital assets with purpose
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Refinement – Fine-tuning with feedback
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Delivery – Final files, brand tools, and ongoing brand clarity